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Advertising management in a digital environment : text and cases
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The hidden agenda : a proven way to win business and create a following
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A master class in brand planning : the timeless works of Stephen King
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New brand leadership : managing at the intersection of globalization, localization, and personalizat
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Universal principles of branding : 100 key concepts for defining, building, and delivering brands
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Beverly, MA : Rockport Publishers, 2023.