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Title Advertising layout. Pt. 2 : visual direction. [Kanopy electronic resource]

Publication Info. [San Francisco, California, USA] : Kanopy Streaming, 2014.
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Description 1 online resource (1 video file, 18 min. 41 sec.) : digital, stereo., sound, color
digital
video file MPEG-4 Flash
Event Originally produced by D.E. Visuals in 2010.
Summary Shows how to attract attention with the layout formats of Picture Window, Silhouette, Square Zero, Mondrian, Closure, Oversizing, Juxtaposition, Surrealism, and Shock. Discusses how graphic designers direct attention within an ad by using the layout techniques of “diagonal”, “standard”, “C”, “Z”, “overlapping”, and “spatial progression.” Concludes with a special section on the importance and use of headlines and sub-headlines.
Original Version Originally produced [Sunrise, Fla. : DE Visuals, 2011]
System Details Mode of access: World Wide Web.
Subject Advertising layout and typography.
Color in advertising.
Commercial art.
Advertising -- Psychological aspects.
Added Author Kanopy (Firm)
Added Title Advertising layout part 2
Visual direction
Music No. 1046922 Kanopy
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