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Title Pack of lies : the advertising of tobacco / produced and edited by Sut Jhally ; written by Jean Kilbourne and Rick Pollay. [Kanopy electronic resource]

Publication Info. [San Francisco, California, USA] : Kanopy Streaming, 2014.
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Description 1 online resource (1 video file, 35 min.)
digital
video file MPEG-4 Flash
Event Originally produced by Media Education Foundation in 1992.
Summary Jean Kilbourne and Rick Pollay - two of the world's leading experts on the marketing of tobacco products - examine how Big Tobacco has been able to harness the power of advertising to counter the influence of scientific research, shape news coverage, overcome public resistance, and maintain private profits at the expense of public health.
Audience Grade 9+
Higher education.
System Details Mode of access: World Wide Web.
Subject Advertising -- Cigarettes -- United States.
Advertising -- Tobacco -- United States.
Tobacco industry -- United States.
Genre Documentary films.
Added Author Brandon, Liane.
Estus, Boyd.
Jhally, Sut.
Kilbourne, Jean.
Pollay, Rick.
Kanopy (Firm)
Added Title Advertising of tobacco
In: Media Education Foundation Collection njcore00000000080
Music No. 1060707 Kanopy
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