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Title
Encyclopedia of major marketing campaigns / Thomas Riggs, editor.| [Gale electronic resource]
Publication Info.
Detroit, Mich. : Gale, 2007.
To Access:
Available on Gale eBooks
Copies
Bookmark link
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https://library.naperville-lib.org:444/record=b3206840~S1
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Description
1 online resource (xxii, 1947 pages) : illustrations
Series
Gale eBooks
Bibliography
Includes bibliographical references and index.
Summary
An annual publication that profiles important marketing campaigns of the 20th century.
Subject
Advertising campaigns -- United States -- History -- 20th century.
Advertising campaigns -- United States -- History -- 21st century.
Marketing -- United States -- History -- 20th century.
Marketing -- United States -- History -- 21st century.
Added Author
Riggs, Thomas, 1963- editor.
Gale (Firm)
ISBN
9781414406077 (electronic book)
141440607X (electronic book)
9780787673567
0787673560
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