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Author Sammer, Petra.

Title Storytelling : die zukunft von PR and marketing / Petra Sammer. [O'Reilly electronic resource]

Edition 1. Aufl.
Imprint Köln : O'Reilly Verlag, 2014.
To Access:
Available on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3168859~S1
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Description 1 online resource (1 volume) : illustrations
Bibliography Includes bibliographical references and index.
Subject Branding (Marketing) -- Germany.
Advertising -- Germany.
Marketing -- Germany.
Stratégie de marque -- Allemagne.
Marketing -- Allemagne.
Advertising
Branding (Marketing)
Marketing
Germany
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