Part I. Start me up: getting into the game. 1. What is music publishing, anyway? ; 2. Wait! This doesn't sound like my music business... ; 3. Start with the song ; 4. The "F" word: focus ; 5. The business plan: do you know where you're going to? ; 6. Setting up shop ; 7. Setting up systems: it's all about the paper ; 8. Financial accounting: show me the money! ; 9. Finding your people: the A team -- Part II. Exploitation: the real work of publishing. 10. Mapping the musical landscape: where opportunity lies ; 11. Understanding the music marketplace ; 12. The creative director: "Say my name" ; 13. The art of collaboration: we'd be so good together ; 14. Understanding the ancient art of song plugging ; 15. Making the sales call: :And here comes the pitch..." ; 16. The song plugging master class: smooth operator ; 17. The song plugger's glossary ; 18. Moving the writer up: the climb -- Part III. Taking care of business. 19. Fun with administration and licensing ; 20. Licensing your music: you get what you give ; 21. The collection crew: what friends are for ; 22. Partnering with your publishing pals: the tag team.
Summary
Learn tips and strategies for the most effective ways to earn more in the music industry.