Naperville Public Library
Library Hours
Monday to Friday: 9 a.m. to 9 p.m.
Saturday: 9 a.m. to 5 p.m.
Sunday: 1 p.m. to 9 p.m.
Naper Blvd. 1 p.m. to 5 p.m.
Home Best Sellers Research a Topic Download & Stream Material Request My Account
     
Limit search to available items
Record 1 of 2
Results Page:  Previous Next
Author Young, Miles, author.

Title Ogilvy on Advertising in the Digital Age / Miles Young.

Edition First U.S. edition.
Publication Info. New York : Bloomsbury, 2018.
©2017
Bookmark link: https://library.naperville-lib.org:444/record=b1833562~S1
Location Call No. Status
 Nichols Adult Nonfiction  659.144 YOU    AVAILABLE
QR Code
Description 288 pages : illustrations ; 26 cm
Note First published in Great Britain by Goodman, 2017.
Summary Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this handbook dives into the digital ecosystem, discusses how to collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future.
Subject Advertising.
Digital communications.
ISBN 9781635571462
1635571464
Patron reviews: add a review
Click for more information
BOOK
No one has rated this material

You can...
Also...
- Find similar reads
- Add a review
- Sign-up for Newsletter
- Suggest a purchase
- Can't find what you want?
More Information

 
 
© Naperville Public Library 2019.