Title Encyclopedia of major marketing campaigns. Volume 2. / Thomas Riggs, editor.

Publication Info.	Detroit, Mich. : Thomson Gale, [2007]
	London : Thomson Learning [distributor].
	©2007

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Bookmark link: https://library.naperville-lib.org:444/record=b1217088~S1

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Description	xxii, 1947 pages : illustrations ; 29 cm
Note	Includes bibliographic references and index.
Subject	Marketing -- Encyclopedias.
	Advertising campaigns -- Case studies.
Added Author	Riggs, Thomas, 1963-
ISBN	0787673560
	9780787673567

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