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Title The public relations handbook / edited by Robert L. Dilenschneider.

Publication Info. Dallas, TX : Matt Holt Books, an imprint of BenBella Books, Inc., [2022]
Bookmark link: https://library.naperville-lib.org:444/record=b2185260~S1
Location Call No. Status
 Nichols Adult Nonfiction  659.2 PUB    AVAILABLE
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Description viii, 280 pages : illustrations ; 24 cm
Note Includes index.
Summary "It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals. The Public Relations Handbook contains valuable guidance for navigating the 2020s and beyond. This new 5th edition examines and prescribes how to make public relations indispensable in an era facing new challenges in global public health as well as the convergence of new financial, economic, political, and societal issues"-- Provided by publisher.
Subject Public relations.
Added Author Dilenschneider, Robert L., editor.
ISBN 9781637740613 (hardcover)
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