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Author Fader, Peter S., author.

Title The customer centricity playbook : implement a winning strategy driven by customer lifetime value / Peter Fader and Sarah Toms.

Publication Info. Philadelphia : Wharton Digital Press, [2018]
Bookmark link: https://library.naperville-lib.org:444/record=b1929424~S1
Location Call No. Status
 Nichols Adult Nonfiction  658.812 FAD    AVAILABLE
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Description xiv, 120 pages : illustrations ; 22 cm
Bibliography Includes bibliographical references (pages 105-112) and index.
Subject Customer relations.
Management.
Added Author Toms, Sarah, author.
ISBN 9781613630907
1613630905
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