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Author Anderson, Chris.

Title The long tail : from Smarter Comics / by Chris Anderson ; illustrated by Shane Clester ; adapted by Cullen Bunn.

Publication Info. Mundelein, IL : Writers of the Round Table Press, [2011]
©2011
Bookmark link: https://library.naperville-lib.org:444/record=b1500632~S1
Location Call No. Status
 95th Street Adult Nonfiction Graphic Novels  GN 658.802 AND    AVAILABLE
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Description 50 pages : chiefly illustrations ; 25 cm
Summary Graphic novel adaptation of Chris Anderson's "The Long Tail : Why the Future of Business is Selling Less of More". "Shows how the future of commerce and culture isn't in the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve." -Publisher.
Subject Market segmentation.
Internet marketing.
Marketing -- Technological innovations.
Genre Graphic novels.
Added Author Clester, Shane.
Bunn, Cullen.
Cover Title Long tail : why the future of business is selling less of more
ISBN 9781610660068 (pbk.)
1610660064 (pbk.)
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