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Author Brilliant, Heather.

Title Why moats matter : the Morningstar approach to stock investing / Heather Brilliant and Elizabeth Collins.

Publication Info. Hoboken, New Jersey : Wiley, [2014]
Location Call No. Status
 Naper Blvd. Adult Nonfiction  332.6322 BRI    AVAILABLE
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Description xii, 228 pages : illustrations ; 24 cm
Summary "Economic moats, referring to the advantages a company has over its competitors, are competitive structures that help great companies continue to be great investments. Stock in a company with a wide economic moat is usually a much safer investment.This book will: Introduce Morningstar's approach to investing Establish the difference between business quality and undervalued stocks Explain economic moat and its network effect, cost benefits, and efficient scales Discuss industry standards for determining moats Help determine what moat means for stock returns and their impact on stock valuation "-- Provided by publisher.
Note Includes index.
Subject Stocks.
Investment analysis.
Added Author Collins, Elizabeth, 1979-
Morningstar, Inc.
ISBN 9781118760239 (hardback)
1118760239 (hardback)
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