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LEADER 00000cam  2200349 i 4500 
001    sky259598043 
003    SKY 
005    20141231195704.0 
008    140304s2014    njua          001 0 eng   
010    2014003255 
020    9781118760239 (hardback) 
020    1118760239 (hardback) 
035    (OCoLC)867603672 
040    DLC|beng|erda|cDLC|dBTCTA|dBDX|dOCLCO|dUKMGB|dSINLB|dSKYRV
       |dUtOrBLW 
042    pcc 
082 00 332.63/22|223 
092    332.6322|bBRI 
100 1  Brilliant, Heather. 
245 10 Why moats matter :|bthe Morningstar approach to stock 
       investing /|cHeather Brilliant and Elizabeth Collins. 
264  1 Hoboken, New Jersey :|bWiley,|c[2014] 
300    xii, 228 pages :|billustrations ;|c24 cm 
336    text|btxt|2rdacontent. 
337    unmediated|bn|2rdamedia. 
338    volume|bnc|2rdacarrier. 
500    Includes index. 
520    "Economic moats, referring to the advantages a company has
       over its competitors, are competitive structures that help
       great companies continue to be great investments. Stock in
       a company with a wide economic moat is usually a much 
       safer investment.This book will: Introduce Morningstar's 
       approach to investing Establish the difference between 
       business quality and undervalued stocks Explain economic 
       moat and its network effect, cost benefits, and efficient 
       scales Discuss industry standards for determining moats 
       Help determine what moat means for stock returns and their
       impact on stock valuation "--|cProvided by publisher. 
650  0 Stocks. 
650  0 Investment analysis. 
700 1  Collins, Elizabeth,|d1979- 
710 2  Morningstar, Inc. 
Location Call No. Status
 Naper Blvd. Adult Nonfiction  332.6322 BRI    DUE 12-14-19