LEADER 00000cam  2200277 i 4500 
005    20171204121120.0 
008    170821s2017    nyua     b    001 0 eng d 
010    bl2017035688 
020    9781501147760 
040    NjBwBT|beng|erda|cNjBwBT|dIMmBT|dNjBwBT|dUtOrBLW 
082 04 128/.4|223 
092    128.4|bHEA 
100 1  Heath, Chip,|eauthor. 
245 14 The power of moments :|bwhy certain experiences have 
       extraordinary impact /|cChip and Dan Heath. 
250    First Simon & Schuster hardcover edition. 
264  1 New York :|bSimon & Schuster,|c2017. 
300    307 pages :|billustrations ;|c22 cm 
336    text|2rdacontent 
337    unmediated|2rdamedia 
338    volume|2rdacarrier 
504    Includes bibliographical references (pages 279-295) and 
       index. 
520    While human lives are endlessly variable, our most 
       memorable positive moments are dominated by four elements:
       elevation, insight, pride, and connection. If we embrace 
       these elements, we can conjure more moments that matter. 
       What if a teacher could design a lesson that he knew his 
       students would remember twenty years later? What if a 
       manager knew how to create an experience that would 
       delight customers? What if you had a better sense of how 
       to create memories that matter for your children?  This 
       book delves into some fascinating mysteries of experience:
       Why we tend to remember the best or worst moment of an 
       experience, as well as the last moment, and forget the 
       rest. Why “we feel most comfortable when things are 
       certain, but we feel most alive when they’re not.” And why
       our most cherished memories are clustered into a brief 
       period during our youth.  Readers discover how brief 
       experiences can change lives, such as the experiment in 
       which two strangers meet in a room, and forty-five minutes
       later, they leave as best friends. (What happens in that 
       time?) Or the tale of the world’s youngest female 
       billionaire, who credits her resilience to something her 
       father asked the family at the dinner table. (What was 
       that simple question?)  Many of the defining moments in 
       our lives are the result of accident or luck—but why would
       we leave our most meaningful, memorable moments to chance 
       when we can create them? The Power of Moments shows us how
       to be the author of richer  
650  0 Experience. 
700 1  Heath, Dan,|d1973-|eauthor.