| Description |
1 online resource (xxii, 770 pages) : illustrations |
| Series |
For dummies |
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--For dummies.
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| Contents |
Introduction -- The social media mix -- Cybersocial tools -- Blogs, podcasts, and video -- Twitter -- Facebook -- Google+ -- Pinterest -- Other social media marketing sites -- Measuring results; building on success. |
| Summary |
"Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you'll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts"--Provided by publisher. |
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Your business can't afford to be left behind, and if you need a guide through the social media maze, this book is just what you're looking for! Learn how to take full advantage of social media marketing while boosting your social media savvy. |
| Subject |
Internet marketing.
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Online social networks.
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Social media -- Marketing.
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Social marketing.
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Internet advertising.
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Marketing sur Internet. |
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Réseaux sociaux (Internet) |
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Marketing social. |
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Publicité sur Internet. |
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Internet advertising |
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Internet marketing |
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Online social networks |
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Social marketing |
| Added Author |
Ng, Deborah, author.
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| Other Form: |
Print version: Zimmerman, Jan. Social media marketing all-in-one for dummies. Hoboken, NJ : Wiley, ©2013 9781118215524 (OCoLC)798409392 |
| ISBN |
9781118285091 (electronic bk.) |
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1118285093 (electronic bk.) |
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9781118282304 (electronic bk.) |
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1118282302 (electronic bk.) |
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9781118283264 (ebk) |
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1118283260 (ebk) |
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(pbk.) |
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(pbk.) |
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(pbk.) |
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(pbk.) |
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