LEADER 00000cam a2200445Ii 4500 
001    908405052 
003    OCoLC 
005    20240129213017.0 
006    m     o  d         
007    cr unu|||||||| 
008    150505s2015    mau     o     000 0 eng d 
029 1  AU@|b000066232143 
035    (OCoLC)908405052 
037    CL0500000584|bSafari Books Online 
040    UMI|beng|erda|epn|cUMI|dOCLCF|dUAB|dCEF|dOCLCO|dOCLCQ
       |dOCLCO|dOCLCL 
049    INap 
099    eBook O'Reilly for Public Libraries 
100 1  Zheng, Fang,|d1963-|eauthor.|1https://id.oclc.org/worldcat
       /entity/E39PCjydM9X4cM9QtrjtTFDkcK 
245 10 How effective is location-targeted mobile advertising? /
       |cZheng Fang, Xueming Luo, Megan E. Keith.|h[O'Reilly 
       electronic resource] 
264  1 Cambridge, MA :|bMIT,|c2015. 
300    1 online resource (1 volume) 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
520    Mobile advertising that is targeted based on a consumer's 
       location can be effective -- particularly with customers 
       who have a high level of interest in the type of product 
       you're selling. 
588    Description based on online resource; title from cover 
       page (Safari, viewed April 27, 2015). 
590    O'Reilly|bO'Reilly Online Learning: Academic/Public 
       Library Edition 
650  0 Advertising. 
650  0 Cell phone advertising. 
650  6 Publicité sur mobile. 
650  7 Advertising|2fast 
650  7 Cell phone advertising|2fast 
700 1  Luo, Xueming,|eauthor. 
700 1  Keith, Megan E.,|eauthor. 
710 2  Massachusetts Institute of Technology. 
773 0  |tMIT Sloan Management Review.|gVol. 56, no. 2, Winter 
       2015. 
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
       learning.oreilly.com/library/view/~/53863MIT56203/?ar
       |zAvailable on O'Reilly for Public Libraries 
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
       learning.oreilly.com/library/view/~/56203/?ar|zAvailable 
       on O'Reilly for Public Libraries 
994    92|bJFN