| Description |
1 online resource (7 pages) |
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text file |
| Summary |
E-commerce and the pandemic have disrupted brick-and-mortar retail, but new research shows an opportunity for culturally rich brands to leverage in-person shopping to build loyalty. When it comes to items like high-end watches, wine, and designer clothes, customers still want shops where they can immerse themselves in a brand's culture and learn more from knowledgeable employees. The authors discuss winners and losers in traditional retail and how stores might transform to meet customer needs. |
| Added Author |
Safari, an O'Reilly Media Company.
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| Standard No. |
53863MIT63103 |
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