LEADER 00000pam  2200337 i 4500 
001    926743850 
003    OCoLC 
005    20161222083908.0 
008    160425s2016    nju      b    001 0 eng   
010      2016006874 
020    9781632650474 (paperback) 
020    1632650479 (paperback) 
035    (OCoLC)926743850 
040    DLC|beng|erda|cDLC|dYDXCP|dBDX|dBTCTA|dIMmBT|dUtOrBLW 
042    pcc 
082 00 650.1|223 
092    650.1|bGOL 
100 1  Goldman, Jeremy,|eauthor. 
245 10 Getting to like :|bhow to boost your personal and 
       professional brand to expand opportunities, grow your 
       business, and achieve financial success /|cJeremy Goldman 
       and Ali B. Zagat. 
264  1 Wayne, NJ :|bCareer Press,|c[2016] 
300    254 pages ;|c23 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographical references (pages 239-246) and 
       index. 
520    " In the last decade alone, the face and nature of the job
       market has evolved dramatically. It's now a given that 
       personal branding will have a significant impact on your 
       professional opportunities. It's not an exaggeration that 
       your brand and reputation could make--or break--your 
       career. In order to connect with new employers and clients
       and transform your potential into success, you need to 
       establish your unique digital identity, build strong 
       relationships with your audience(s), and gain visibility 
       for all the right reasons. Getting to Like is a practical,
       actionable guide to anticipating and staying one step 
       ahead of the curve--and your competition. Each chapter 
       provides specific examples for effective communication and
       engagement, including: Strategies for both in-person and 
       digital channels. Interviews, case studies, and advice 
       from branding and marketing experts. Specific guidelines 
       for successfully navigating the most essential platforms. 
       It's a crowded, competitive marketplace out there. Getting
       to Like will help you stand out, make your voice heard, 
       and take those crucial steps toward future-proofing your 
       career. "--|cProvided by publisher. 
650  0 Career development. 
650  0 Marketing. 
700 1  Zagat, Ali,|eauthor.