| Description |
1 online resource (1 audio file (4hr., 38 min.)) : digital. |
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digital digital recording rda |
|
data file rda |
| Access |
Digital content provided by hoopla. |
| Performer |
Read by Charlie Thurston. |
| Summary |
Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It's hard to argue with that kind of thinking. It's sexy and exciting. But it's wrong. Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them. Iconic Advantage is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers. It generates disproportionate levels of profit and protects against market fluctuations. Many of the world's most successful brands have been using it for years. Now, you, too, can benefit from reaching iconic status, whether you're a Fortune 500, a local pizza parlor, or an aspiring unicorn startup. |
| System Details |
Mode of access: World Wide Web. |
| Subject |
Success in business.
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Creative ability in business.
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| Added Author |
Birss, Dave, author.
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hoopla digital.
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| ISBN |
9781520098340 (sound recording : hoopla Audio Book) |
|
1520098340 (sound recording : hoopla Audio Book) |
| Music No. |
MWT12026231 |
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