| Description |
1 online resource |
| Contents |
Introduction : charting a roadmap to great ideas -- Understanding jobs to be done -- Jobs : what customers are trying to get done -- Job drivers : why customers have different jobs -- Current approaches and pain points : how customers look at today's solutions -- Success criteria : the customer's definition of a win -- Obstacles : what holds new ideas back -- Make the trip worthwhile -- Value : how insights become revenue -- Competition : becoming king of the road -- Using jobs to be done to build great ideas -- Establish objectives -- Plan your approach -- Generate ideas -- Reframe your perspective -- Experiment and iterate -- Afterword -- Appendix A: Quick reference guide -- Appendix B: Jobs in the public sector -- Acknowledgements -- About the authors. |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
Packed with examples from every industry, this guide gives you a clear-cut framework for thinking about your business, outlines a roadmap for discovering new markets, new products and services, and helps you generate creative opportunities to innovate your way to success. -- Edited summary from book. |
| Subject |
Creative ability in business.
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New products.
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Cost effectiveness.
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Consumer satisfaction.
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Cost-Benefit Analysis |
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Consumer Behavior |
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Créativité dans les affaires. |
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Coût-efficacité. |
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Consommateurs -- Satisfaction. |
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cost benefit analysis. |
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Consumer satisfaction |
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Cost effectiveness |
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Creative ability in business |
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New products |
| Added Author |
Wattman, Jessica, author.
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Farber, David, author.
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| Other Form: |
Print version: Jobs to be done. New York City : AMACOM, American Management Assocation 2017 9780814438039 (DLC) 2016024568 |
| ISBN |
9780814438084 (ebook) |
|
0814438083 |
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(hardcover) |
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