Title The brand strategy canvas : a one-page guide for startups / Patrick Woods. [O'Reilly electronic resources]

Publication Info.	[California] : Apress, [2020]
	New York, NY : Distributed to the Book trade worldwide by Springer Science+Business Media New York, [2020]
	©2020

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Available on O'Reilly for Public Libraries

Bookmark link: https://library.naperville-lib.org:444/record=b3181106~S1

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Description	1 online resource (1 volume) : illustrations
Bibliography	Includes bibliographical references.
Summary	No matter where you are in the business creation process, this invaluable guide is the tool you need to build a brand from scratch that you can enthusiastically and effectively implement in real time. -- Edited summary from book.
Contents	Chapter 1: Getting Started with the Brand Strategy Canvas -- Chapter 2: Overview of the Brand Strategy Canvas -- Chapter 3: Market Opportunity -- Chapter 4: Rational and Emotional Benefits -- Chapter 5: Brand Positioning -- Chapter 6: Defining Your Brand Values -- Chapter 7: Creating a Brand Personality -- Chapter 8: Drafting Key Messages -- Chapter 9: Completing Your Canvas -- Appendix A: Brand Strategy Canvas Template.
Subject	New business enterprises.
	Branding (Marketing)
	Leadership.
	Internet marketing.
	New business enterprises -- Management.
	Leadership
	Nouvelles entreprises.
	Stratégie de marque.
	Leadership.
	Marketing sur Internet.
	Nouvelles entreprises -- Gestion.
	branding.
	Branding (Marketing)
	Internet marketing
	Leadership
	New business enterprises
	New business enterprises -- Management
Other Form:	Original 148425158X 9781484251584 (OCoLC)1122449314
ISBN	9781484251591 (electronic bk.)
	1484251598 (electronic bk.)

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