LEADER 00000cam a2200817 i 4500 
003    OCoLC 
005    20240129213017.0 
006    m     o  d         
007    cr cnu---unuuu 
008    220123t20222023nyua    ob    001 0 eng   
010      2021062492 
020    9781003186182|qelectronic book 
020    1003186181|qelectronic book 
020    9781000606560|qelectronic book 
020    1000606562|qelectronic book 
020    1000606589|qelectronic book 
020    9781000606584|q(electronic bk.) 
020    |qhardcover 
020    |qpaperback 
024 7  10.4324/9781003186182|2doi 
029 1  AU@|b000072306749 
035    (OCoLC)1313668057 
037    9781003186182|bTaylor & Francis 
037    9781000606584|bO'Reilly Media 
040    DLC|beng|erda|epn|cDLC|dOCLCO|dYDX|dTYFRS|dOCLCF|dTYFRS
       |dYDX|dWAU|dOCLCQ|dORMDA|dN$T|dOCLCO 
042    pcc 
049    INap 
082 00 070.1068 
082 00 070.1068|223/eng/20220502 
099    eBook O'Reilly for Public Libraries 
100 1  Richie, Joseph,|eauthor. 
245 13 An introduction to film and TV production :|bfrom concept 
       to market /|cJoseph Richie, Karen Russell, Airielle J. 
       Taylor, and Tameka Winston.|h[O'Reilly electronic 
       resource] 
246 3  Introduction to film and television production 
264  1 New York, NY :|bRoutledge,|c2022. 
264  4 |c©2023 
300    1 online resource (xvi, 207 pages) :|billustrations 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
500    A Focal Press book 
504    Includes bibliographical references and index. 
505 0  The idea -- Story development -- The pitch -- Finding the 
       money -- The production process -- Legal -- Marketing your
       content -- Getting started. 
520    "This streamlined, step-by-step guide provides students 
       and newcomers in the field of media with an overview of 
       the complete production process, from conceiving of an 
       idea to marketing the final product. Readers will learn 
       what it takes to create a concept, develop it, and then 
       market and sell it. Chapters discuss pitching, producing, 
       marketing visionary concepts, financing, and distributing 
       content. Focused on traditional and non-traditional 
       platforms including social media, websites, and online 
       advertising, this book explores currently evolving media 
       platforms, ideas, and practices and provides examples of 
       how to navigate these unique creative processes. 
       Interviews with business executives offer insider tips and
       tricks to creating a marketable project. In this book, you
       will learn how to: Distinguish between a "great idea" and 
       a "marketable idea." Condense your concept into an 
       effective "elevator pitch." Build a basic business plan. 
       Create a marketing strategy, be it traditional, digital, 
       or both. Establish a personal brand and portfolio that 
       will grab the right attention. And more! This book will be
       of great help to the student, independent filmmaker, and 
       content creator looking to understand the process of 
       getting their work produced, distributed, and marketed"--
       |cProvided by publisher. 
545 0  Joseph Richie is an associate professor in the Department 
       of Communications at Tennessee State University with over 
       40 years of experience as an independent media producer. 
       Karen Russell is an assistant professor of communications 
       at Tennessee State University with 12 years of experience 
       in television and independent media production. She has 
       worked in higher education for ten years and is currently 
       completing her PhD in communications. Airielle J. Taylor 
       is an Emmy Award-winning news producer turned educator, 
       with a combined ten+ years of academic and practical 
       experience in media and marketing. She is currently an 
       assistant professor, facilitating courses in integrated 
       marketing communications and journalism at Tennessee State
       University. Tameka Winston currently serves as both 
       Department Chair and an award-winning associate professor 
       of communications at Tennessee State University. She is 
       also the creator of and executive producer for two 
       SiriusXM radio programs. Dr. Winston has over 20 years of 
       higher education experience and has authored several 
       textbooks. 
588    Description based on online resource; title from digital 
       title page (viewed on August 04, 2022). 
590    O'Reilly|bO'Reilly Online Learning: Academic/Public 
       Library Edition 
650  0 Motion pictures|xProduction and direction. 
650  0 Television|xProduction and direction. 
650  0 Digital media|xProduction and direction. 
650  0 Motion pictures|xMarketing. 
650  0 Television programs|xMarketing. 
650  0 Digital media|xMarketing. 
650  6 Cinéma|xProduction et réalisation. 
650  6 Télévision|xProduction et réalisation. 
650  7 Motion pictures|xMarketing|2fast 
650  7 Motion pictures|xProduction and direction|2fast 
650  7 Television|xProduction and direction|2fast 
650  7 Television programs|xMarketing|2fast 
700 1  Russell, Karen|c(Instructor of mass media),|eauthor. 
700 1  Taylor, Airielle J.,|eauthor. 
700 1  Winston, Tameka,|eauthor. 
776 08 |iPrint version:|aRichie, Joseph.|tIntroduction to media 
       production and marketing|dNew York, NY : Routledge, 2022
       |z9781032029962|w(DLC)  2021062491 
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
       learning.oreilly.com/library/view/~/9781000606584/?ar
       |zAvailable on O'Reilly for Public Libraries 
938    YBP Library Services|bYANK|n302966694 
938    YBP Library Services|bYANK|n17992411 
938    EBSCOhost|bEBSC|n3302585 
994    92|bJFN