| Description |
1 online resource (1 audio file (8hr., 45 min.)) : digital. |
|
digital digital recording rda |
|
data file rda |
| Access |
Digital content provided by hoopla. |
| Performer |
Narrated by Karen Saltus. |
| Summary |
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics all grappling with today's unique challenges and opportunities. This audiobook offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touch points. Redefine expectations of success to align for multi-win outcomes. Provide every stakeholder at all touch points a R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a share worthy story. Develop all touch points to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touch points |
| System Details |
Mode of access: World Wide Web. |
| Subject |
Business.
|
| Added Author |
Hays, Catharine Findiesen.
|
|
Saltus, Karen. Narrator.
|
|
hoopla digital.
|
| ISBN |
9781469066882 (sound recording : hoopla Audio Book) |
|
1469066882 (sound recording : hoopla Audio Book) |
| Music No. |
MWT12161631 |
|
More Resources
