| Description |
1 online resource (31237 pages) |
|
audio file |
|
89.98 |
| Summary |
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics all grappling with today's unique challenges and opportunities. This audiobook offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touch points Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touch points a R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a share worthy story Develop all touch points to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touch points. |
| Subject |
Business.
|
|
Affaires. |
|
Business. |
| Genre |
Audiobooks. |
| Added Author |
Wind, Yoram, author.
|
|
Saltus, Karen, narrator.
|
|
O'Reilly for Higher Education (Firm), distributor.
|
|
Safari, an O'Reilly Media Company.
|
| ISBN |
9781469066882 |
|
1469066882 |
| Standard No. |
9781469066882 |
|
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