| Description |
1 online resource (viii, 75 pages) : illustrations |
| Bibliography |
Includes bibliographical references. |
| Contents |
Chapter 1. Brainstorming -- chapter 2. Brainwriting -- chapter 3. Braindrawing. |
| Summary |
Describes techniques for generating, presenting, and evaluating ideas for product success. Techniques covered include the complex social process of brainstorming, which builds off of social psychology principles, motivational constructs, and corporate culture; brainwriting, a written variation on brainstorming; and braindrawing, a method of visual brainstorming that helps practitioners generate ideas for icons, other graphics, user interface layouts, or Web page designs. |
| Language |
English. |
| Subject |
Brainstorming.
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Creative ability.
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Social groups.
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Creativity |
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Group Processes |
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Remue-méninges. |
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Créativité. |
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Dynamique des groupes. |
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creativity. |
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Social groups |
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Creative ability |
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Brainstorming |
| Other Form: |
Print version: Wilson, Chauncey. Brainstorming and beyond. Amsterdam : Morgan Kaufmann, 2013 9780124071575 (OCoLC)819717451 |
| ISBN |
9780124071667 (e-book) |
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012407166X (e-book) |
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0124071570 (electronic bk.) |
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9780124071575 (electronic bk.) |
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