| Description |
352 pages : illustrations ; 21 cm |
| Bibliography |
Includes bibliographical references (pages 339-345). |
| Contents |
Introduction: 'Wonderful imaginative lying' -- Cover stories: first impressions -- In the beginning was the blurb: literary history -- Cracking good copy: writing rules -- Blurb spotting in the wild: book species -- Wild and whirling words: blurbs are us. |
| Summary |
"Here is a book about the ways books entice us to read them: their titles, quotes, covers and, above all, blurbs--via authors from Jane Austen to Zadie Smith, writing tricks, classic literature, bonkbusters, plot spoilers and publishing secrets. It's nothing less than the inside story of the outside of books. Join Penguin publishing word wizard Louise Willder--five thousand blurbs written, mostly avoiding the phrase 'unputdownable tour-de-force'--to discover why we should judge a book by its cover"-- Provied by publisher. |
| Subject |
Book covers -- History.
|
|
Books -- Marketing -- History.
|
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Advertising copy -- History.
|
| Genre |
Anecdotes.
|
| ISBN |
9780861542178 hc. |
|
0861542177 hc. |
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