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Author Will, Amy.

Title Launching & building a brand for dummies / by Amy Will.

Publication Info. Hoboken, NJ : Wiley Publishing, 2022.
Bookmark link: https://library.naperville-lib.org:444/record=b2093832~S1
Location Call No. Status
 95th Street Adult Nonfiction  658.827 WIL    AVAILABLE
 Nichols Adult Nonfiction  658.827 WIL    AVAILABLE
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Description xiv, 364 pages : illustrations ; 24 cm.
Series --For dummies.
Note "Build a successful brand strategy ; Identify your customer avatar ; Create a viral launch campaign"-- cover.
Includes index.
Subject Brand name products.
Branding (Marketing) -- Management.
Trademarks -- Design.
Advertising -- Brand name products.
Note At head of cover: Learning made easy
Added Title Launching and building a brand for dummies
ISBN 9781119748038 (paperback)
1119748038 (paperback)
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