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Author Resnick, Lynda.

Title Rubies in the orchard [OverDrive electronic resource] : how to uncover the hidden gems in your business / Lynda Resnick ; with Francis Wilkinson.

Publication Info. [New York] : Books on Tape, 2009.
QR Code
Playing Time 045323
System Details Requires OverDrive Media Console (WMA file size: 70266 KB).
Mode of access: World Wide Web.
Performer Read by Lynda Resnick.
Note Duration: 4:53:23.
Summary POM Wonderful. FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business - the kind of marketer who can sell "ice sculptures to Eskimos." But her brilliant ideas aren't simply the result of random inspiration; they're the products of a systematic approach to marketing that any company -- large or small -- can adapt to achieve success.
Subject Marketing. -- Sound recordings.
Advertising. -- Sound recordings.
Value. -- Sound recordings.
Business. -- Sound recordings.
Genre Audiobooks.
Added Author Wilkinson, Francis.
Other Form: Original 0385525788 (DLC) 2008023167 (OCoLC)231162843
ISBN 9781415962299 (sound recording : OverDrive Audio Book)
1415962294 (sound recording : OverDrive Audio Book)
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