LEADER 00000nim a22004815a 4500 003 MWT 005 20191125090934.0 006 m o h 007 sz zunnnnnuned 007 cr nnannnuuuua 008 141101s2013 xxunnn es i n eng d 020 9781469027722 (sound recording : hoopla Audio Book) 020 1469027720 (sound recording : hoopla Audio Book) 029 https://d2snwnmzyr8jue.cloudfront.net/ gil_9781469027722_180.jpeg 028 42 MWT11212680 037 11212680|bMidwest Tape, LLC|nhttp://www.midwesttapes.com 040 Midwest|erda 082 04 006.7 099 eAudiobook hoopla 099 eAudiobook hoopla 100 1 Werbach, Kevin,|eauthor. 245 10 For the win :|bhow game thnking can revolutionize your business|h[Hoopla electronic resource] /|cKevin Werbach, Dan Hunter. 250 Unabridged. 264 1 [United States] :|bGildan Audio,|c2013. 264 2 |bMade available through hoopla 300 1 online resource (1 audio file (180 min.)) :|bdigital. 336 spoken word|bspw|2rdacontent 337 computer|bc|2rdamedia 338 online resource|bcr|2rdacarrier 344 digital|hdigital recording|2rda 347 data file|2rda 506 Digital content provided by hoopla. 511 1 Read by Walter Dixon. 520 Take your business to the next level-for the win. Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well- designed game goes right to the motivational heart of the human psyche. In For the Win, authors Kevin Werbach and Dan Hunter argue persuasively that gamemakers need not be the only ones benefiting from game design. Werbach and Hunter are lawyers and World of Warcraft players who created the world's first course on gamification at the Wharton School. In their audiobook, they reveal how game thinking-addressing problems like a game designer-can motivate employees and customers and create engaging experiences that can transform your business. For the Win reveals how a wide range of companies are successfully using game thinking. It also offers an explanation of when gamifying makes the most sense and a 6-step framework for using games for marketing, productivity enhancement, innovation, employee motivation, customer engagement, and more. In this illuminating guide, Werbach and Hunter reveal how game thinking can yield winning solutions to real-world business problems. Let the games begin! Gildan Media is proud to bring you another Wharton Digital Press Audiobook. These notable audiobooks contain the essential tools that can be applied to every facet of your career. 538 Mode of access: World Wide Web. 650 0 Success in business. 650 0 Games|xPsychological aspects. 650 0 Incentives in industry. 700 1 Hunter, Dan,|d1966-|eauthor. 700 1 Dixon, Walter,|enarrator. 710 2 hoopla digital. 856 40 |uhttps://www.hoopladigital.com/title/ 11212680?utm_source=MARC|zInstantly available on hoopla. 856 42 |zCover image|uhttps://d2snwnmzyr8jue.cloudfront.net/ gil_9781469027722_180.jpeg