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Author Wendel, Stephen, author.

Title Designing for behavior change : applying psychology and behavioral economics / Stephen Wendel.

Edition Second edition.
Publication Info. Beijing ; Boston : O'Reilly, 2020.
Bookmark link: https://library.naperville-lib.org:444/record=b2021702~S1
Location Call No. Status
 95th Street Adult Nonfiction  658.5752 WEN    AVAILABLE
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Description xxiv, 355 pages : illustrations (chiefly color) ; 24 cm
Summary Explains the process of incorporating behavioral science into product design and development, covering such topics as the three main strategies to help people change behavior; measuring a product's impact and learning ways to improve it; and combining behavioral science with data science to pinpoint problems and test potential solutions.
Bibliography Includes bibliographical references (pages 331-344) and index.
Subject Product design -- Psychological aspects.
Human behavior.
Behavior modification.
ISBN 9781492056034 pbk.
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