| Description |
1 online resource |
|
data file rda |
| Note |
Title from title screen. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Section 1. Customer value : the building blocks -- section 2. Designing a successful customer strategy -- section 3. Excelling in the marketspace -- section 5. Retaining customers : analysis and strategy -- section 5. Customer value case studies. |
| Summary |
Customer Value-The Building BlocksCustomers Want Exceptional Value!Be Customer Driven and Market DrivingProcess Management-Best PracticesDesigning a Successful Customer StrategyBuilding a Winning Business Model and Value PropositionService and Quality-The Core OfferingPrice and Image-The CommunicatorsExcelling in the Marketspacee-Commerce-Opportunities in MarketspaceIntegrated Marketing Communications and Social MediaRetaining Customers-Analysis and StrategyCreating Value through Relationship MarketingCustomer Loyalty and RetentionCustomer Value MetricsCustomer Value Case StudiesAppendix: Anal. |
| Language |
English. |
| Subject |
Customer services -- Management.
|
|
Service à la clientèle -- Gestion. |
|
Customer services -- Management |
| Added Title |
Strategies for winning and retaining customers |
| Other Form: |
Print version: Weinstein, Art. Superior customer value. 3rd ed. Boca Raton, FL : CRC Press, ©2012 9781439861288 (DLC) 2011047970 (OCoLC)757931617 |
| ISBN |
9781439898406 (electronic bk.) |
|
1439898405 (electronic bk.) |
|
9781439861295 (electronic bk.) |
|
1439861293 (electronic bk.) |
|
9781439898413 (electronic bk.) |
|
1439898413 (electronic bk.) |
|
9781466537132 (electronic bk.) |
|
1466537132 (electronic bk.) |
|
(hardcover ; alk. paper) |
|
(hardcover ; alk. paper) |
| Standard No. |
10.1201/b11689. doi |
|
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