| Description |
1 online resource (xviii, 346 pages) : illustrations |
| Bibliography |
Includes bibliographical references (pages 335-336) and index. |
| Contents |
1. An introduction to social media marketing -- 2. Goal setting in a social environment -- 3. Achieving social media mastery: networking and implementing strategy -- 4. Participation is marketing: getting into the game -- 5. Using blogs to communicate, influence, and learn from your constituents -- 6. Microblogging magic: how Twitter can transform your business -- 7. Getting social: Facebook, MySpace, LinkedIn, and other social networks -- 8. Informing your public: the informational social networks -- 9. Leaving your mark: how to rock the social bookmarking space -- 10. Social news brings you page views -- 11. New media tactics: photography, video, and podcasting -- 12. Sealing the deal: putting it all together. |
| Subject |
Internet marketing.
|
|
Social media -- Economic aspects.
|
|
Online social networks -- Economic aspects.
|
|
Electronic commerce.
|
|
Marketing sur Internet. |
|
Médias sociaux -- Aspect économique. |
|
Réseaux sociaux (Internet) -- Aspect économique. |
|
Commerce électronique. |
|
Electronic commerce |
|
Internet marketing |
|
Social media -- Economic aspects |
| Other Form: |
Print version: Weinberg, Tamar. New community rules. 1st ed. Beijing ; Sebastopol, CA : O'Reilly, 2009 9780596156817 (OCoLC)294887528 |
| ISBN |
9780596804237 |
|
0596804237 |
|
9781449392093 (e-book) |
|
1449392091 (e-book) |
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