| Description |
1 online resource (xviii, 313 pages) |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
1. Introduction -- 2. It's a social world / Susan Bregman -- 3. Fish heads and haiku : voices from the field / Susan Bregman -- 4. Using social media to connect with customers and community -- 5. Learning from customers and community -- 6. Agency considerations and policies -- 7. Tying it all together / Kari Edison Watkins. |
| Summary |
Timely updates, increased citizen engagement, and more effective marketing are just a few of the reasons transportation agencies have already started to adopt social media networking tools. Best Practices for Transportation Agency Use of Social Media offers real-world advice for planning and implementing social media from leading government practitioners, academic researchers, and industry experts. The book provides an overview of the various social media platforms and tools, with examples of how transportation organizations use each platform. It contains a series of interview. |
| Subject |
Transportation agencies -- Customer services -- United States.
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Transportation agencies -- Public relations.
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Social media -- United States.
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Internet in public administration -- United States.
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Ministères des transports -- Service à la clientèle -- États-Unis. |
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Ministères des transports -- Relations publiques. |
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Médias sociaux -- États-Unis. |
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Internet dans l'administration publique -- États-Unis. |
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Internet in public administration |
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Social media |
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United States |
| Added Author |
Bregman, Susan, editor.
|
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Watkins, Kari Edison, editor.
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| Other Form: |
Print version: Best practices for transportation agency use of social media 9781466568600 (DLC) 2013030832 (OCoLC)796749838 |
| ISBN |
9781466568617 (electronic bk.) |
|
1466568615 (electronic bk.) |
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