| Description |
1 online resource (1 volume) : illustrations. |
| Series |
For dummies |
|
--For dummies.
|
| Contents |
Understanding QR codes -- Reading a QR code -- Creating a QR code -- Linking your QR code to mobile-friendly content -- Making sure your QR code is scanned -- Measuring your success with a code-management system -- exploring possible uses for QR codes -- Mitigating the risks and shortcomings of QR codes -- Embracing a readable future -- Ten practical uses for QR codes. |
| Summary |
Find out how to effectively create, use, and track QR codes QR (Quick Response) codes are popping up everywhere, and businesses are reaping the rewards. Get in on the action with the no-nonsense advice in this streamlined, portable guide. You'll find out how to get started, plan your strategy, and actually create the codes. Then you'll learn to link codes to mobile-friendly content, track your results, and develop ways to give your customers value that will keep them coming back. It's all presented in the straightforward style you've come to know and love, with a dash of humor thrown. |
| Subject |
Bar coding.
|
|
Mobile computing.
|
|
Marketing.
|
|
Codes à barres. |
|
Informatique mobile. |
|
Marketing. |
|
marketing. |
|
Bar coding |
|
Marketing |
|
Mobile computing |
| Added Title |
Quick Response codes for dummies |
| Other Form: |
Print version: Waters, Joe (Joe R.). QR codes for dummies. Portable ed. Hoboken, NJ : John Wiley & Sons, ©2012 9781118337035 (DLC) 2012288466 (OCoLC)777617258 |
| ISBN |
9781118370711 |
|
1118370716 |
|
9781118372913 (e-book) |
|
9781118362112 (ebk.) |
|
111836211X (ebk.) |
|
1118372913 (ebk.) |
|
9781118372913 (ebk.) |
|
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