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Author Stoute, Steve, 1970- author.

Title The tanning of America : how hip-hop created a culture that rewrote the rules of the new economy [Hoopla electronic resource].

Edition Unabridged.
Publication Info. [United States] : Blackstone Publishing / Urban Audiobooks, 2014.
Made available through hoopla
To Access:
Instantly available on hoopla.
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Bookmark link: https://library.naperville-lib.org:444/record=b2414571~S1
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Description 1 online resource (1 audio file (11hr., 59 min.)) : digital.
digital digital recording rda
data file rda
Access Digital content provided by hoopla.
Cast Read by Kerry Washington.
Summary Stoute has helped identify and activate a new generation of consumers. He traces how the 'tanning' phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same 'mental complexion', one based on shared experiences and values rather than the increasingly irrelevant demographic boxes. Stoute presents an insider's view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream.
System Details Mode of access: World Wide Web.
Subject Marketing -- United States.
Hip-hop -- United States.
Consumers -- United States.
Rap (Music)
Hip-hop -- Economic aspects.
Hip-hop -- Social aspects.
Added Author Rivas, Mim Eichler, author.
Washington, Kerry, 1977- narrator.
hoopla digital.
ISBN 9781982488284 (sound recording : hoopla Audio Book)
198248828X (sound recording : hoopla Audio Book)
Music No. MWT11081599
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