| Description |
1 online resource |
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data file rda |
| Summary |
"The nonprofit's how-to guide for using online media to further their missionsThis book is written for nonprofit staff who say themselves or are asked by others, Email communications, social media, and mobile are important, but how will they help our nonprofit and the issues we work on? Most importantly, how the heck do we integrate and utilize these tools successfully? The book will help answer these questions and is organized to guide readers through the planning and implementation of online multi-channel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time. Offers a practical guide for nonprofits on how to best implement online and social media Outlines the various types of mobile media and online and when it makes sense to use them Shows how to build mobile expertise into the staff structure and sell mobile initiatives to the board Social Change Anytime Everywhereserves as a resource to help nonprofit staff and their boards quickly understand the evolving online landscape and identify and implement the best online channels, strategies, tools, and tactics to help their organizations achieve their missions"-- Provided by publisher. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Why are online and mobile channels so important to nonprofits today? -- Guiding principles for anytime everywhere -- Advocacy for anytime everywhere -- Fundraising anytime everywhere -- Community building anytime everywhere -- Multichannel strategies in action -- Equipping your organization for anytime everywhere -- Transitioning to anytime everywhere -- Conclusion: disrupting the nonprofit sector. |
| Subject |
Nonprofit organizations.
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Social media.
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Social change.
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Organizations, Nonprofit |
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Social Media |
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Associations sans but lucratif. |
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Médias sociaux. |
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nonprofit organizations. |
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social media. |
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Nonprofit organizations |
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Social change |
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Social media |
| Added Author |
Ward, Amy Sample, 1982-
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| Other Form: |
Print version: Kapin, Allyson, 1974- Social change anytime everywhere. San Francisco : Jossey-Bass, 2013 9781118288337 (DLC) 2012039944 |
| ISBN |
9781118331576 (epub) |
|
1118331575 (epub) |
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9781118333792 (pdf) |
|
1118333799 (pdf) |
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9781118334911 (mobipocket) |
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1118334914 (mobipocket) |
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1299241840 (ebk) |
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9781299241848 (ebk) |
|
1118288335 |
|
9781118288337 |
|
(pbk.) |
| Music No. |
EB00058896 Recorded Books |
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