| Description |
1 online resource (xvi, 254 pages) : illustrations |
|
text file |
| Bibliography |
Includes bibliographical references (pages 229-238) and index. |
| Contents |
China and India : four stories rolled into one -- Think China and India, not China or India -- Megamarkets and microcustomers : fighting for local market dominance -- Leveraging China and India for global advantage -- Competing with dragons and tigers on the global stage -- The war for talent : dealing with scarcity in the midst of plenty -- Global enterprise 2020. |
| Summary |
This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and f. |
| Subject |
Marketing -- China.
|
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Marketing -- India.
|
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Globalization.
|
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Marketing -- Chine. |
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Marketing -- Inde. |
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Mondialisation. |
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globalism. |
|
Marketing -- China. |
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Marketing -- India. |
|
Globalization. |
|
Globalization |
|
Marketing |
|
China |
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India |
| Added Author |
Wang, Haiyan (Consultant)
|
| Other Form: |
Print version: Gupta, Anil K., 1949- Getting China and India right. 1st ed. San Francisco : Jossey-Bass, ©2009 9780470284247 0470284242 (DLC) 2008046777 (OCoLC)244060890 |
| ISBN |
9780470441084 (electronic bk.) |
|
0470441089 (electronic bk.) |
|
0470284242 (cloth ; alk. paper) |
|
9780470284247 (cloth ; alk. paper) |
|
9780470441091 (electronic bk. ; Adobe Digital Editions) |
|
0470441097 (electronic bk. ; Adobe Digital Editions) |
|
9780470441152 (electronic bk. ; Mobipocket Reader) |
|
0470441151 (electronic bk. ; Mobipocket Reader) |
|
(cloth ; alk. paper) |
| Standard No. |
9780470284247 |
|
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