| Description |
1 online resource (1 audio file (2hr., 45 min.)) : digital. |
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digital digital recording rda |
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data file rda |
| Access |
Digital content provided by hoopla. |
| Cast |
Menasche, Steven |
| Summary |
The ability to influence people's thoughts and feelings, to generate their buy-in, has emerged as the paramount leadership skill. The strongest leaders are those who create a positive vision of the future, paint a ""big picture" that generates action by tapping into people's emotions, ask for a commitment, and inspire their listeners to take steps toward the goal. Generating Buy-In: Mastering the Language of Leadership will help you master the powerful language that breeds such a commitment. Through real-world case studies and exclusive interviews, Generating Buy-In imparts a revolutionary yet practical approach to: * Crafting a strategic story that projects a positive future to your audience * Speaking the language of buy-in with images that mold powerful thoughts and emotions in your listeners * Putting the language to work in service of your goal -- whether the goal is to raise sales, inspire a work force, or win a Presidential election. Complete with examples, practical exercises, sample business scenarios, and a foreword by William Ury, coauthor of the best-selling Getting to Yes, Generating Buy-In is an indispensable resource for leading and succeeding in today's fiercely competitive world! |
| System Details |
Mode of access: World Wide Web. |
| Subject |
Communication in management.
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Leadership.
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Persuasion (Psychology)
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| Added Author |
Menasche, Steven.
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hoopla digital.
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| ISBN |
9781469066820 (sound recording : hoopla Audio Book) |
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1469066823 (sound recording : hoopla Audio Book) |
| Music No. |
MWT12162328 |
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