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Author Walter, Aarron.

Title Building findable websites : web standards, SEO, and beyond / by Aarron Walter. [O'Reilly electronic resource]

Imprint Berkeley, Calif. : New Riders, ©2008.
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Description 1 online resource (xiv, 249 pages) : illustrations
Series Voices that matter
Voices that matter.
Summary This is not another SEO book written for marketing professionals. Between these covers you'll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals: Help more people find your site Help users find content within your site Encourage return visits The path this book travels through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You'll find the big ideas behind these technologies and real world examples, illustrating that you don't have to compromise the user experience to create search engine friendly, findable websites. Although this book illuminates a broad range of findability strategies, one common theme pervades: Web standards + compelling content = improved findability = more successful sites You'll find even more findability guidance on the book's companion website (http://buildingfindablewebsites.com) including 5 bonus chapters.
Subject Web sites -- Design.
Web site development.
Sites Web -- Conception.
Sites Web -- Développement.
Web sites -- Design.
Web site development.
Web site development
Web sites -- Design
Added Title Building findable web sites
Other Form: Print version: Walter, Aarron. Building findable websites. Berkeley, Calif. : New Riders, ©2008 0321526287
Print version: Walter, Aarron. Building findable websites. Berkeley, Calif. : New Riders, ©2008 9780321526281
ISBN 9780321562609
0321562607
8131750841
9788131750841
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