Monetizing entertainment : an insider's handbook for careers in the entertainment & music industry / Larry Wacholtz ; edited by Beverly Schneller. [O'Reilly electronic resource]
1. The perfect storm -- 2. The three wows -- 3. The rules of the game -- 4. The entertainment business -- 5. The significance of narration -- 6. Music publishing : what's the deal? -- 7. Recording lightning in a bottle -- 8. The label business : recording budgets -- 9. Odds of the game -- 10. Promotion/publicity and media -- 11. Representation -- 12. The concert and event business.