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Author Wacholtz, Larry E., author.

Title Monetizing entertainment : an insider's handbook for careers in the entertainment & music industry / Larry Wacholtz ; edited by Beverly Schneller. [O'Reilly electronic resource]

Publication Info. New York : Routledge, 2017.
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Description 1 online resource
Bibliography Includes bibliographical references and index.
Contents 1. The perfect storm -- 2. The three wows -- 3. The rules of the game -- 4. The entertainment business -- 5. The significance of narration -- 6. Music publishing : what's the deal? -- 7. Recording lightning in a bottle -- 8. The label business : recording budgets -- 9. Odds of the game -- 10. Promotion/publicity and media -- 11. Representation -- 12. The concert and event business.
Subject Music trade -- Vocational guidance.
Musique -- Industrie -- Orientation professionnelle.
Music trade -- Vocational guidance
Added Author Schneller, Beverly, editor.
Other Form: Print version: Wacholtz, Larry E. Monetizing entertainment. New York : Routledge, 2017 1138886017 9781138886018 (OCoLC)944381514
ISBN 9781317499466 (electronic bk.)
1317499468 (electronic bk.)
9781317499459
131749945X
9781138886049
1138886041
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