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Author Voltz, Stephen.

Title The viral video manifesto : why everything you know is wrong and how to do what really works / by Stephen Voltz, Fritz Grobe. [O'Reilly electronic resource]

Imprint New York : McGraw-Hill Professional ; London : McGraw-Hill [distributor], ©2013.
To Access:
Avilable on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3161661~S1
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Description 1 online resource (1 volume) : illustrations
Bibliography Includes bibliographical references, filmography and index.
Summary Authored by the creators of The Extreme Diet Coke & Mentos Experiments viral video; this book distills what works; what doesn't; and presents the overarching principles for creating videos that are built to go viral. -- Edited summary from book.
Subject Viral marketing.
Marketing viral.
Viral marketing
Commerce.
Business & Economics.
Marketing & Sales.
Added Author Grobe, Fritz.
Other Form: Print version: Voltz, Stephen. Viral video manifesto. New York : McGraw-Hill Professional ; London : McGraw-Hill [distributor], 2012 9780071803380 (OCoLC)809082815
ISBN 9780071803397 (electronic bk.)
0071803394 (electronic bk.)
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