The viral video manifesto : why everything you know is wrong and how to do what really works / by Stephen Voltz, Fritz Grobe. [O'Reilly electronic resource]
Includes bibliographical references, filmography and index.
Summary
Authored by the creators of The Extreme Diet Coke & Mentos Experiments viral video; this book distills what works; what doesn't; and presents the overarching principles for creating videos that are built to go viral. -- Edited summary from book.