| Description |
1 online resource |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Foreword -- Acknowledgments -- Introduction -- Who are they now? -- Welcome to the ization nation -- Fifty shades of your brand -- The power of energy -- The middle of the road could be the end -- Afterword -- Notes -- Glossary -- Index. |
| Summary |
While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from a ne. |
| Language |
English. |
| Subject |
Young adult consumers -- Attitudes.
|
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Target marketing.
|
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Parents.
|
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Generation Y.
|
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Jeunes adultes consommateurs -- Attitudes. |
|
Cibles (Marketing) |
|
Parents. |
|
Génération Internet. |
|
broader terms. |
|
parents. |
|
Generation Y |
|
Parents |
|
Target marketing |
|
Young adult consumers -- Attitudes |
|
Jeunes adultes consommateurs -- Attitudes. |
|
Cibles (marketing) |
|
Génération Internet. |
|
Parents. |
| Added Author |
Vidler, Marissa.
|
| Other Form: |
Print version: Millennials with kids. New York, NY : AMACOM, American Management Association, [2015] 9780814436585 (DLC) 2015009454 |
| ISBN |
9780814436592 (ebook) |
|
0814436595 |
|
(hardcover ; alk. paper) |
|
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