| Description |
viii, 151 pages ; 23 cm |
| Summary |
"This book explains our way of thinking about how to move forward in digitalizing your business by taking small steps that yield observable, measurable results in the near term. Think of the book as a lantern shining a light on the path that will take you from digital laggard to digital leader. We explain how to pinpoint projects that are bite-sized and in synch with your highest business priorities and show how digital enablers who straddle the technology and practitioner worlds can help define them. We will introduce you to a number of these digital enablers and explain how to find and evaluate the right ones for your business and how best to work with them. Over time the benefits of digitalizing one part of your business at a time will build on each other, and the impact will compound. The technology is not the change; what your leadership does with the technology, the process of experimentation and continuous innovation, is what generates the dramatic change."-- Provided by publisher. |
| Subject |
Electronic commerce.
|
|
Business -- Data processing.
|
| Added Author |
Vattikuti, Raj B., author.
|
| ISBN |
9781119900085 hc. |
|
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