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Author VanGundy, Arthur B.

Title Getting to innovation : how asking the right questions generates the great ideas your company needs / Arthur B. VanGundy. [O'Reilly electronic resource]

Publication Info. New York : AMACOM, c2007.
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Description 1 online resource
text file
Bibliography Includes bibliographical references (pages 261-264) and index.
Contents Framing innovation framing : an overview -- Question banks : understanding the strategic terrain -- Challenge banks : generating innovation challenge questions -- How to write and evaluate innovation challenge questions -- Constructing conceptual maps for innovation challenges -- How to conduct innovation challenges -- Idea management and creativity software -- A crash course in generating creative ideas : individual methods -- A crash course in generating creative ideas : group methods -- Tips for designing and facilitating brainstorming retreats -- Evaluating and selecting ideas -- Implementing ideas.
Summary Getting to Innovation How to write positioning and rationale statements for each challenge How to link together multiple objectives in priority frameworks The top 10 techniques for generating creative ideas Tips for designing and running brainstorming retreats Advice on how to select the best ideas from the many that have been generated When it comes to true innovation, it's not formulating the great ideas, but asking the right questions that will ultimately lead to results. Getting to Innovation offers the tools to help every company tap into its most inspired thinking.
Subject Creative ability in business.
Creative thinking.
Organizational change.
Problem solving.
Organizational Innovation
Problem Solving
Créativité dans les affaires.
Changement organisationnel.
Résolution de problème.
Creative ability in business
Creative thinking
Organizational change
Problem solving
Indexed Term Business
Other Form: Print version: Getting to innovation New York : AMACOM, c2007. 9780814408988 (hardcover) (DLC) 2007000392
ISBN 9780814400906 ebook
0814400906
hardcover
hardcover
1281126640
9781281126641
Standard No. 9780814408988
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