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005    20210929021350.0 
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008    210910s2021    xxunnn es      i  n eng d 
020    9781667907291 (sound recording : hoopla Audio Book) 
020    1667907298 (sound recording : hoopla Audio Book) 
029    https://d2snwnmzyr8jue.cloudfront.net/
       aut_9781667907291_180.jpeg 
028 42 MWT14447947 
037    14447947|bMidwest Tape, LLC|nhttp://www.midwesttapes.com 
040    Midwest|erda 
099    eAudiobook hoopla 
099    eAudiobook hoopla 
100 1  Vanderpoel, Fred. 
245 10 Changing minds by vanderpoel|h[Hoopla electronic resource]
       /|cFred Vanderpoel. 
250    Unabridged. 
264  1 [United States] :|bAuthor's Republic,|c2021. 
264  2 |bMade available through hoopla 
300    1 online resource (1 audio file (2hr., 27 min.)) :
       |bdigital. 
336    spoken word|bspw|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
344    digital|hdigital recording|2rda 
347    data file|2rda 
506    Digital content provided by hoopla. 
511 1  Read by Fred Vanderpoel. 
520    Changing Minds by Vanderpoel  Welcome to provoking 
       insights, razor sharp wit, and acerbic commentary.  One 
       day, after listening to one of my long tirades,  about how
       clients in advertising waste lots of money,  and that the 
       answer was the absence of information, my mother- in-law 
       said,  Freddy, can you explain it, so that people like me,
       can understand it too!  People like her, are the same as 
       people like me, without the overwhelming urge,   to speak 
       in clever headlines.  Keeping the bull to a minimum, is a 
       daunting task for an adman.  But humble pie is homemade, 
       so, I clarified it...  Changing minds is like changing 
       diapers, you don't need to know what's in them.  Changing 
       Minds provides what you need to know about psychology, 
       psychographics, linguistic programming, absence of 
       information, modalities, accessing and representational 
       preferences, typology, conditioning, behavioral attitudes,
       controlling eye movements and advertising strategies . 
538    Mode of access: World Wide Web. 
650  4 Business 
655  0 Audiobooks 
700 1  Vanderpoel, Fred. 
710 2  hoopla digital. 
856 40 |uhttps://www.hoopladigital.com/title/
       14447947?utm_source=MARC|zInstantly available on hoopla. 
856 42 |zCover image|uhttps://d2snwnmzyr8jue.cloudfront.net/
       aut_9781667907291_180.jpeg