| Description |
xiii, 336 pages ; 25 cm |
| Bibliography |
Includes bibliographical references (pages 301-323) and index. |
| Contents |
Preface -- Today : welcome to the platform revolution -- Network effects: the power of the platform -- Architecture : principles for designing a successful platform -- Disruption : how platforms conquer and transform traditional industries -- Launch : chicken or egg? eight ways to launch a successful platform -- Monetization : capturing the value created by network effects -- Openness : defining what platform users and partners can and cannot do -- Governance : policies to increase value and enhance growth -- Metrics : how platform managers can measure what really matters -- Strategy : how platforms change competition -- Policy : how platforms should (and should not) be regulated -- Tomorrow : the future of the platform revolution -- Acknowledgments -- Glossary -- Notes -- Index. |
| Subject |
Internet marketing.
|
|
Strategic planning.
|
| Added Author |
Van Alstyne, Marshall, author.
|
|
Choudary, Sangeet Paul, author.
|
| ISBN |
9780393249132 (hardcover) |
|
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