| Playing Time |
01h:00m:01s |
| Note |
3/04/201912:00:00AM |
| Summary |
Concentrate your efforts to achieve maximum results. Learn the fundamentals of account-based marketing and create more engaging, targeted, and successful B2B marketing campaigns. |
| Cast |
Presenter: Sangram Vajre |
| Summary |
With fewer and fewer leads turning into customers, B2B marketers need a new approach. Done correctly, account-based marketing (ABM) can help you focus your resources on high-value accounts. This concentration aligns sales and marketing efforts and results in more engaging, targeted, and successful campaigns. Join industry expert, Sangram Vajre, to learn the fundamentals of this strategic business marketing framework. Sangram, author of the best-selling book, Account-Based Marketing for Dummies, introduces the TEAM—target, engage, activate, and measure—framework and explains how to identify the accounts and tools to get ABM done right. He explains how to focus on quality, not quantity; craft the right messaging; and analyze the results of your ABM effort. He closes with some compelling case studies that show the TEAM framework in action. |
| System Details |
Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection. |
| Genre |
Instructional films. |
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Educational films. |
| Added Author |
linkedin.com (Firm)
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