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Author Chavez, Tom, author.

Title Data driven : harnessing data and AI to reinvent customer engagement / Tom Chavez, Chris O'Hara, and Vivek Vaidya.

Edition 1 Edition.
Publication Info. New York : McGraw-Hill Education, [2019]
Bookmark link: https://library.naperville-lib.org:444/record=b1919830~S1
Location Call No. Status
 Nichols Adult Nonfiction  658.812 CHA    AVAILABLE
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Description xx, 230 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references (pages 211-214) and index.
Subject Consumer behavior.
Computer security.
Artificial intelligence.
Added Author O'Hara, Chris, author.
Vaidya, Vivek, author.
ISBN 9781260441536 (alk. paper)
1260441539
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