| Description |
1 online resource (xxi, 263 pages) : illustrations (some color) |
| Series |
Online access with DDA: Askews (Economics)
|
| Note |
Includes index. |
|
Intended as a companion volume to "Disciplined Entrepreneurship" by the same author. |
| Contents |
How do I get started? Should I? -- Market segmentation -- A practical guide to primary market research -- Select a beachhead market -- Build an end user profile for the beachhead market -- Estimate the Total Addressable Market (TAM) for the beachhead market -- Profile the persona for the beachhead market -- Full life cycle use case -- High-level product specification -- Quantify the value proposition -- Identify your next 10 customers -- Define your core -- Chart your competitive position -- Determine the customer's Decision-Making Unit (DMU) -- Map the process to acquire a paying customer -- Windows of opportunity and triggers -- Estimate the Total Addressable Market (TAM) size for follow-on markets -- Design a business model -- Set your pricing framework -- Estimate the Lifetime Value (LTV) of an acquired customer -- Map the sales process to acquire a customer -- Estimate the Cost of Customer Acquisition (COCA) -- Identify key assumptions -- Test key assumptions -- Define the Minimum Viable Business Product (MVBP) -- Show that "the dogs will eat the dog food" -- Develop a product plan. |
| Summary |
The essential companion to the book that revolutionized entrepreneurship Disciplined Entrepreneurship Workbook provides a practical manual for working the 24-step framework presented in Disciplined Entrepreneurship. Unlocking key lessons and breaking down the steps, this book helps you delve deeper into the framework to get your business up and running with a greater chance for success. You'll find the tools you need to sharpen your instinct, engage your creativity, work through hardship, and give the people what they want--even if they don't yet know that they want it. Real-world examples illustrate the framework in action, and case studies highlight critical points that can make or break you when your goal is on the line. Exercises and assessments help you nail down your strengths, while pointing out areas that could benefit from reinforcement--because when it comes to your business, "good enough" isn't good enough--better is always better. Disciplined Entrepreneurship transformed the way that professionals think about starting a company, and this book helps you dig into the proven framework to make your business dreams a reality. Delve deeper into the 24 steps to success Innovate, persevere, and create the product people want Internalize lessons learned from real-world entrepreneurs. Test your understanding with exercises and case studies. The book also includes new material on topics the author has found to be extremely useful in getting the most value out of the framework including Primary Market Research, Windows of Opportunity and Triggers. The book also introduces the Disciplined Entrepreneurship Canvas to track your progress on this journey. Starting a company is a serious undertaking, with plenty of risk and sacrifice to go around--so why not minimize the risk and make the outcome worth the sacrifice? Author Bill Aulet's 24-step framework is proven to build a successful business; the key is in how well you implement it. Disciplined Entrepreneurship Workbook helps you master the skills, tools, and mindset you need to get on your path to success. |
| Bibliography |
Includes bibliographical references and index. |
| Access |
Access restricted to subscribing institutions. |
| Subject |
Entrepreneurship -- Handbooks, manuals, etc.
|
|
New business enterprises -- Handbooks, manuals, etc.
|
|
Entrepreneuriat -- Guides, manuels, etc. |
|
Nouvelles entreprises -- Guides, manuels, etc. |
|
Entrepreneurship |
|
New business enterprises |
| Genre |
Problems and Exercises |
|
exercise books.
|
|
Handbooks and manuals
|
|
Problems and exercises
|
|
Problems and exercises.
|
|
Problèmes et exercices.
|
| Added Author |
Ursache, Marius, illustrator.
|
|
Snyder, Chris, editor.
|
| Other Form: |
Print version: Aulet, Bill, 1958- Disciplined entrepreneurship workbook. Hoboken, New Jersey : Wiley, [2017] 9781119365792 (DLC) 2017302663 (OCoLC)983462791 |
| ISBN |
9781119365778 (electronic bk.) |
|
1119365775 (electronic bk.) |
|
9781119365785 (electronic bk.) |
|
1119365783 (electronic bk.) |
|
More Resources