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008 130723s2013 nju o 000 0 eng d
019 853364628|a859325804|a1391284795
020 9781118450970|q(electronic bk.)
020 1118450973|q(electronic bk.)
020 9781118450987
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|dTEFOD|dCOO|dGGVRL|dOCLCQ|dOCLCF|dOCLCA|dTEFOD|dOCLCQ
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049 INap
082 04 658.472
082 04 658.472|223
099 eBook O’Reilly for Public Libraries
100 1 Underwood, Jim,|d1941-2014.
245 10 Competitive intelligence for dummies /|cby James D.
Underwood.|h[O'Reilly electronic resource]
260 Hoboken, N.J. :|bWiley ;|aChichester :|bJohn Wiley
[distributor],|c2013.
300 1 online resource
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
490 1 For dummies
505 0 At a Glance; Table of Contents; Introduction; About This
Book; Foolish Assumptions; Icons Used in This Book; Beyond
the Book; Where to Go from Here; Part I: Brushing Up on
the Basics; Chapter 1: Gaining Information Advantage;
Defining Competitive Intelligence and Information
Advantage; Making the Case for Competitive Intelligence;
Knowing What It Takes: Information-Advantage Essentials;
Playing Fair: Adhering to Legal and Ethical Guidelines;
Protecting Sensitive Information; Chapter 2: Getting
Started with CI; Establishing Your CI Starting Point;
Getting Buy-In for a CI Function.
505 8 Creating and Positioning Your Intel TeamFormulating Your
Purpose and Scope; Developing a Security Classification
System; Chapter 3: Doing Competitive Intelligence on a Low
Budget; Creating a CI Team on the Cheap; Tapping Free and
Nearly Free Data Sources and Analysis; Rewarding and
Motivating CI Team Members; Chapter 4: Addressing Legal
and Ethical Issues; Brushing Up on CI-Related Laws;
Determining Whether Your Organization Is Ethically Sound;
Creating a Code of Ethics; Applying Ethics to the Three
Intelligence Categories; Conducting CI in the Gray Zone.
505 8 Part II: Gathering, Confirming, and Organizing Relevant
DataChapter 5: Gathering Intelligence from Internal
Resources; Tapping Internal Intelligence Sources;
Coordinating Intelligence Gathering by Department;
Developing an Intelligence Information Repository; Chapter
6: Exploring External Sources for Valuable CI Information;
Relating the Ten Forces to Your External CI Sources;
Gathering Basic Info on the Web; Digging Deeper with Fee-
Based Services; Conducting Polls and Interviews;
Extracting Meaning from "Big Data" through External
Analytics; Reading the Competition.
505 8 Researching Industry White Papers and ReportsChapter 7:
Tapping the Power of Experts and Expert Panels; Weighing
the Pros and Cons of Expert Interviews; Conducting the
Necessary Prep Work; Contacting the Experts on Your List;
Interviewing the Experts; Improving Predictive Accuracy
with Delphi Panels; Chapter 8: Tuning In to the Silent
Conversation with Intuitive Listening; Presenting Your
Road Map to the Silent Conversation; Grasping the Real
Conversation through Visual and Auditory Clues; Getting a
Read on Body Language and Other Nonverbal Cues;
Deconstructing the Message Itself.
505 8 Listening for What's Not SaidFormalizing and Consolidating
Your Observations; Chapter 9: Validating and Organizing
Data for Analysis; Assessing the Quantity and Quality of
Your Intelligence; Organizing Data for Analysis; Using a
Resource-Scoring System as a Final Quality Check;
Developing a CI Library; Part III: Turning Data into
Meaningful Intelligence; Chapter 10: Intelligence Analysis
101; Determining Whether You're a Natural Analyst; Taming
the 800-Pound Information Gorilla; Creating Actionable
Intelligence; Gaining Insight from CI and OODA Loops;
Briefing the Decision Makers.
520 Make competitive intelligence part of your business
practice-and be on the cutting edge Competitive
intelligence is the art of defining, gathering, analyzing,
and distributing intelligence about products, customers,
competitors, individuals, concepts, information, ideas, or
data needed to support executives and managers in making
strategic decisions for an organization. Competitive
Intelligence For Dummies introduces you to this
fascinating subject and gives you the tools you need to
incorporate it into your business decision-making process.
Conducted within an organization.
588 0 Print version record.
590 O'Reilly|bO'Reilly Online Learning: Academic/Public
Library Edition
650 0 Business intelligence.
650 7 Business intelligence|2fast
776 08 |iPrint version:|aUnderwood, Jim, 1941-|tCompetitive
intelligence for dummies.|dHoboken, N.J. : Wiley ;
Chichester : John Wiley [distributor], 2013|z9781118451021
|w(OCoLC)812687515
830 0 --For dummies.
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
learning.oreilly.com/library/view/~/9781118450987/?ar
|zAvailable on O’Reilly for Public Libraries
938 Books 24x7|bB247|nbkb00056269
938 ProQuest Ebook Central|bEBLB|nEBL1315629
938 ebrary|bEBRY|nebr10734310
938 EBSCOhost|bEBSC|n610852
938 Cengage Learning|bGVRL|nGVRL8FTT
938 YBP Library Services|bYANK|n10872764
938 YBP Library Services|bYANK|n10871888
938 Internet Archive|bINAR|ncompetitiveintel0000unde
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